Title of Lesson: Food Advertising Strategies

Date: 4-18-07

Author(s): Elizabeth Lynch

School District: Chicago Ridge 127.5

Subject Area(s): Health

Grade Level(s)/Course: 8

State Standards

(Illinois Learning Standards)

Subject Specific standards:

2.8.5 Analyze how messages from the media influence health behaviors

3.8.1 Analyze the validity of health information, products and services

8.8.3 Work cooperatively to advocate for healthy individuals, families and schools

8.8.4 Identify ways that health messages and communication techniques can be altered for different audiences

Technology Specific standards:

1E. Uses imaging devices such as scanners with computer systems and software

1F. Demonstrates knowledge of uses of computers and technology in education

3D. Designs, implements and assesses student learning activities that integrate computers/technology for a variety of student grouping strategies and for diverse populations

7D. Selects appropriate tools for communicating concepts, conducting research, and solving problems for an intended audience

Stated Objective(s)

Students will be able to:

-Describe the various marketing strategies companies use to promote their food products

-Understand various examples of advertising based on those shown

-Identify false claims and other persuasive approaches as consumers

-Utilize technology to create their own critique of an advertisement

-Understand the importance of technology in terms of presentation

Technology Integration

Technology integration will be used in the following ways:

-SmartBoard will be used for students to see and answer the “bellringer”

-Both the SmartBoard and the teacher created PowerPoint will be used to showcase uploaded advertising samples to the students

-Students will then model what they have seen.  They will search magazines, find an advertisement, put it in PowerPoint and design questions to ask the class

Explanation

Technology Integration

"Yes    " No

I will explain to students:

-That we are able to view these advertisements because of technology.  A scanner allowed me to upload these advertisements for the whole class to view and discuss as a whole

-I will explain what food marketing strategies include, referring to the samples present on the SmartBoard

-I will explain that the technology is simple to use and that they will have an opportunity to do so with their own selected ad

Modeling

Technology Integration

 "Yes    "No

I will model:

-First by putting a food advertisement in the scanner

-Then by pulling uploading the document to my computer

-Next, I will open PowerPoint and demonstrate how to input the graphic and wording

Check for Understanding:

-Ask if there are any questions

-Have students repeat the steps first with help, then with memory

Opportunities to Relearn

(Reteach)

Technology Integration

"Yes    "No

I will provide:

-Written instructions for each student

-Brief repeat of verbal instructions

-Personal help for students as they begin

Independent Practice

Technology Integration

"Yes    " No

Students will work in groups:

1. Search through magazines to find a food advertisement of their choice

2. Scan that item, and input the ad and questions into a PowerPoint slide

Assessment or Evaluation

Technology Integration

"Yes    " No

Students will be assessed:

-On their overall presentation of their PowerPoint slide

-On their ability to scan items and create PowerPoint slides

-On their ability to accurately identify marketing strategies

Students will be formatively assessed on the completion of their in-class worksheet, and the completion of their slide.

Students will complete a brief self-assessment on how they worked in a group and their presentation  

Closure

Technology Integration

 "Yes    " No

Students will watch all student group presentations and participate in discussion

Modifications

Students with learning disabilities:

Will be given extra time if needed

May have some modifications to worksheet

Will be provided teacher notes if necessary

Materials

Technology Resources: 1-2 Scanners, 3 students per computer, PowerPoint Software for each computer, Scanner Software for each computer, 1 SmartBoard

Other Resources: Student Worksheet that accompanies teacher PowerPoint, Magazines

Internet will not be needed, so student privacy is not an issue

Back-up

If technology is not available, students can create the presentation using Poster Board